New CEO and $75 million investment for RoomPriceGenie

According to Skift Research, "only about 10% of hoteliers use dedicated revenue management systems (RMS) for pricing, with adoption historically skewed toward larger properties and branded chains," said Ari Andricopoulos, outgoing CEO of RoomPriceGenie. Since 2017, this Zurich-based startup has aimed to make automated pricing simpler and more accessible for independent properties. Their RPM technology guarantees optimal room pricing every day, helping to boost bookings, maximize revenue opportunities, and maintain ongoing profitability.

The RMS, originally created for small, independent hotels, is currently used by more than 3000 hotels and groups of all types and sizes in 65 countries worldwide. It has been integrated into over 65 leading operational systems, enabling the company to achieve rapid, efficient growth while reaching profitability.

With over 100 employees, the startup has been widely recognized, earning multiple top rankings in the HotelTechAwards, including second place for “Best Revenue Management System (RMS)” and third place for “Best Place to Work” for two consecutive years. In 2025, it was also named the 7th “Most Recommended Solution” across all hotel technology categories.

The latest USD 75 million investment from Five Elms Capital arrives at the time the company aims to boost its international growth and enhance its platform. According to a spokesperson, "some existing investors were bought out, so there was also a secondary component to the transaction." The original co-founders are still invested and actively involved in the company. Further details on the transaction have not been disclosed. 

"Five Elms identified RoomPriceGenie as a category leader in revenue management, both technologically and operationally," said Ryan Mandl, Partner at Five Elms Capital. "The launch of RoomPriceGenie’s OpenAPI—the first revenue management system integration of its kind—underscores the team’s commitment to innovation, allowing PMS providers to integrate its solution seamlessly without the typical costs or complexities. We are excited to support the company as it continues to scale."

New CEO takes on his role
As part of this next phase of growth, experienced technology executive Chas Scarantino has been appointed as CEO, succeeding co-Founder and current RoomPriceGenie CEO, Ari Andricopoulos, who will transition to Chief Strategy Officer (CSO), focusing on product innovation and strategic partnerships. Scarantino has joined Five Elms Capital in summer 2024 as Operational Advisor and CEO-In-Waiting to support the investment team in an operational role. He brings extensive experience building and scaling technology companies, leading global expansion efforts and driving operational excellence. Over the course of his career, he has successfully led teams to market products across the United States, the United Kingdom, Israel, Japan and Australia, in addition to founding and scaling his own ventures.

“My passion is scaling teams, developing talent, and fostering a culture that drives both innovation and execution,” said Scarantino. “RoomPriceGenie has built an outstanding platform, a strong company culture and a team deeply committed to helping hotels optimize their revenue. The company has already established itself as the best RMS for independent hotels and a forward-thinking integration partner for PMS providers. I’m excited to build on this success and expand our reach while preserving the unique Genie Culture that makes RoomPriceGenie exceptional.”

"While we've grown and expanded our functionality, our core philosophy of simplicity and efficacy remains. With our new OpenAPI PMS integration and investment from Five Elms Capital, combined with Chas' leadership and expertise, we're positioned to help more independent hotels and groups maximize revenue through automated pricing technology," said  Andricopoulos.

(Press release / RAN / SK)