Wecheer raises $1.7 million

Wecheer is revolutionizing the consumer-packaged goods (CPG) sector with its end-to-end trade management platform that was designed to help CPG brands manage their third-party distribution networks more effectively. Using the platform CPG brands can adapt, optimize, and thrive through real-time sales tracking, data-driven insights, and AI-driven solutions. The company uses QR codes and smart bottle openers to streamline campaign onboarding and staff rewards, achieving significant ROI improvements for clients Renowned companies including Coca-Cola, Mars Wrigley, Pepsico, Pernod Ricard, Kellenova and several in 13 countries have deployed Wecheer’s technology and more than 40% year-on-year growth, the company is ambitioned to further scale its solution worldwide.

With funds from a financing round, Wecheer aims to accelerate its development in real-time sales digitization, helping global CPG brands that do not control their Point of Scales (POS) to gain complete visibility into their sales cycle and optimize trade incentives. As a first step Wecheer raised USD 1.7 million from IM Ventures, signaling strong confidence in Wecheer’s long-term potential and its innovative approach to solving the crisis facing major consumer goods brands.

“We are excited about the opportunities this investment presents,” said Karim Choueiri, CEO. “It will enable us to execute our growth plans and continue delivering cutting-edge solutions that give CPG companies the control and insights they need to succeed”, said the Founders, Karim Choueiri and Aurele De Bosset.

(Press release/RAN)