BackBone secures funding to continue its growth course

UBS recently provided a growth credit for Backbone to support its plans to become the category leader for real estate marketing and sales process management in Europe. Based in Geneva, Backbone has rapidly established itself as the market-leading solution for the production and management of all types of visuals in the property market.

Contacted by Startupticker.ch, CEO and founder Dorian de Vinck explains that the credit line, the amount of which was not disclosed, will be used to pursue the startup's international expansion strategy through technological development by integrating its AI innovations and accelerating sales and marketing investments. He added that the company also intends to use the loan to part-finance future acquisitions similar to the one made earlier this year with Imogent GmbH.

Serving more than 4,000 real estate professionals alone, Backbone has been revolutionizing the way real estate marketing and sales processes are managed since its inception. Backbone's platform increases efficiency and customer engagement through its arsenal of products and growing SaaS offering, enabling 75% faster marketing production.

Focusing on the European Market to start

Backbone is active in Europe, with the DACH representing its main market. On the subject of business growth, the CEO adds: ‘We want to expand our presence in Europe, particularly in the Benelux countries, the UK and France, and become the category leader in Europe. We want to focus on Europe before extending our growth to other continents.”

(ES)
Photo L-R: Antoine Tomasini, Federico Leis, Dorian de Vinck