Kenzai Cosmetics International Expansion begins in Italy

We spend hours in front of smartphones, tablets, computers, and televisions—accompanied by an invisible presence: blue light, one of the main causes of skin ageing. To combat its harmful effects, Kenzai Cosmetics’ anti-ageing products are arriving in Italy. This Swiss start-up, through innovation, research and a composition of rare and natural ingredients, has developed products that act as a shield against blue light and the impact of pollution, particularly urban smog.  

The range of natural anti-ageing skincare products by Kenzai Cosmetics—introduced at La Rinascente—offers protection against blue light thanks to rare ingredients such as ectoin and bulbina frutescens sap. This innovative approach earned Kenzai Cosmetics the prestigious ‘New Brand of the Year 2024’ award at the European Natural Beauty Awards in Stockholm. Natural ingredients and sustainability are key elements of this Swiss company, whose Swiss-made label is synonymous with reliability and quality. The brand avoids chemical synthesis and alcohol, instead using natural Swiss Alpine water and prioritising circular economy principles in its packaging, including glass bottles and airless containers. Kenzai Cosmetics has also received the ‘Natrue’ certification, a quality seal awarded to natural and organic cosmetics made with GMO-free and 100% natural ingredients.  

During the launch, Swiss ambassador to Italy, Roberto Balzaretti, highlighted the importance of economic relations between Switzerland and Italy, particularly in the field of innovation, including the cosmetics sector: “Italy is a key trading partner for Switzerland, with a strong appeal for high-end brands. Swiss start-ups enjoy a reputation for excellence and innovation in Europe. Cooperation between the two countries helps promote young companies capable of revolutionising their markets.”  

“We are delighted with this partnership with La Rinascente in Italy,” said Barbara Darbellay-Moor, co-founder of Kenzai Cosmetics. “Italy is an important step in our international expansion.” Her brother, Stéphane Moor, who is also a co-founder of the Swiss start-up, spoke about the company’s early results in Italy: “They are excellent. We are very proud to be in Italy.”  

 Expansion starts in Italy

Contacted by Startupticker.ch, Co-founder Barbara Darbellay-Moor explains that Italy is a country very open to novelty and innovation, particularly in terms of skin care. With a very strong culture of beauty, Italian customers particularly appreciate products that combine tradition and innovation, while emphasizing the effectiveness, safety and natural appearance of the ingredients.

La Rinascente is a must for Italians looking for innovative products, which allows Kenzai Cosmetics to position itself as an avant-garde brand and strengthen its credibility in this market. This iconic address attracts a clientele that is concerned with quality and excellence, two values that are aligned with our brand identity.

For Kenzai Cosmetics, having a presence at La Rinascente is an essential strategic step in its international expansion. This prestigious point of sale offers the company enhanced visibility, not only in Italy, but also in other European markets, thus consolidating its presence on the continent.

A growing base of customers

As a Swiss brand, it was essential for Kenzai Cosmetics to establish first in its home country. Barbara Darbella-Moor explains: “Our products are designed and manufactured in Switzerland, and we make it a point of honor to offer quality know-how. But international expansion is naturally part of our objectives, with a particular focus on Europe and Asia." Adding “Thanks to a multi-channel presence, whether through our physical points of sale, the events in which we participate, our website, partner marketplaces or even word of mouth, we are seeing constant growth in our community, which remains loyal to our products. We have always prioritized the product experience approach: it is by testing them that our customers are convinced of their quality and effectiveness!”

Eyeing on Asia and Scandinavia

In parallel with its presence in the Swiss and European markets, the startup is also focusing its efforts on the Asian markets, particularly China and Singapore. Kenzai Cosmetics recently entered the Singaporean market, where it is now present on two of the main Asian marketplaces, Shopee and Lazada.

Asian consumers are increasingly concerned about the side effects of chemicals in cosmetics and are looking for ethical and responsible alternatives. In fact, to best meet their consumption habits, the startup has an essential product in its pipeline specifically dedicated to Asia, which it can't wait to share with its Asian customers.

In addition, after winning two prestigious awards at the European Natural Beauty Awards in Stockholm in October 2024, Kenzai is actively developing its presence in Scandinavia. Barbara Darbellay-Moor adds: “This market, a pioneer in the field of naturalness and transparency, offers unique opportunities for natural and ethical cosmetics brands, and we are excited about strengthening our position in this region.”

(ES)

On picture: Kenzai co-founders Barbara Darbellay-Moor and her brother Stéphane Moor