Zurich-based startup JOSEPHA developed an AI-powered shopping assistant that transforms how consumers discover and compare products online. With its currently growing number of monthly active users, the company will use the CHF 150,000 Venture Kick award money to further accelerate its growth and development.
In a digital landscape flooded with fragmented tools, JOSEPHA offers a unified platform that merges product information such as reviews, offers, tutorial videos, price comparisons, and expert insights, creating a personalized, time-saving shopping experience. Instead of bouncing between tabs, consumers get curated guidance tailored to their preferences and needs—all in one place.
“We’re solving a problem every online shopper knows: too many sources, too little clarity,” said co-founder Silvan Weder. “JOSEPHA cuts through the noise with a smart, centralised shopping guide powered by artificial intelligence (AI).”
With billions of product-searches each month and a growing number of consumers frustrated with their online shopping journey, JOSEPHA is entering a massive, underserved market. Leveraging recent advancements in generative AI and large-scale recommendation engines, the startup is building the future of product discovery at scale.
In just a few months, JOSEPHA has grown to hundreds of thousands of monthly active users and is nearing one million, validating a strong product-market fit. With CHF 150,000 from Venture Kick, the startup is improving its product recommendations, its personalised recommendation algorithms, scale user acquisition, and deepen its e-commerce data integrations.
Founded in May 2024, by Silvan Weder and Josef Gitterle, the team combines deep technology knowledge with real-world e-commerce expertise. Their mission is to make intelligent shopping advice accessible to everyone, reshaping how consumers interact with digital marketplaces.
"Venture Kick played a key role in getting JOSEPHA off the ground," highlighted CEO Silvan Weder. "Its support allowed us to quickly turn our vision into reality, validate our market approach, and test our product with early users."
(Press release/RAN)
Image: CEO Silvan Weder and CPO Josef Gitterle
The new Swiss Venture Capital Report was published on 26 January. It analyses 304 financing rounds closed in 2020 and includes further article such as an interview with Michael Hengartner, President of the ETH Board, and a list of Swiss "soonicorns". 
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