German tech investor acquires Swiss digital signage pioneer

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18.02.2025
Navori Labs Programmatic DooH Digital Signage Software

Maguar, the German tech investor specializing in B2B software investments in the DACH region, closed a majority investment in Navori Labs, a globally recognized innovator in digital signage software and computer vision solutions headquartered in Lausanne. Building on Navori’s impressive historic growth, the investment aims to expand its market share, deepen customer relationships, and support strategic acquisitions across the Americas, Europe, and the Asia-Pacific region.

Navori Labs’ advanced digital signage platform empowers businesses to seamlessly create, manage, and display multimedia content across screens. As an industry leader, it broadly covers sectors like retail, quick-service-restaurants, corporate communication, and transportation. Navori Labs’ solutions are distributed through a global network of partners, including distributors, operators, and resellers, across more than 150 countries.

Founded in Paris, France, Navori Labs is a digital signage pioneer. In 2006, the company moved to Switzerland, the country of origin of its founder and CEO, Jérôme Moeri, at which point Navori began to market its solutions internationally. Navori has experienced uninterrupted strong growth since 2010. Prior to the acquisition, the founders held the majority of shares.

Maguar is excited about partnering with Navori Labs to support its continued growth and strengthen its position as a global leader in digital signage software. The highly fragmented market presents significant opportunities for accelerated growth, both organically and through targeted acquisitions, to extend Navori’s geographic footprint and broaden its product offerings.

Matthias Ick, Founding Partner at Maguar, remarked: “We are thrilled to welcome Navori Labs to the Maguar portfolio. Navori’s exceptional track record and innovative solutions have positioned it as a clear leader in the digital signage market, and we are excited to contribute to its next phase of growth through resources, our network and our deep software expertise.”

Jérôme Moeri, Founder and CEO of Navori Labs, shared his excitement about the partnership: “Maguar’s expertise and strategic approach align perfectly with Navori Labs’ ambitions. Their support and shared commitment to innovation make them an ideal partner for our growth journey. I am excited to remain actively involved during this transition to a broader management team and look forward to achieving our shared goals, continuing to deliver exceptional solutions to our customers.”

(Press release / SK)

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