
Nexoya is one of the selected startups in the PwC Scale AdTech Program selected from over 1,000 solutions. The program brings together industry leaders and innovative AdTech scale-ups to enable commercial collaboration, co-creation and partnerships to tap into the ever evolving ways of enabling profitability, growth and innovation. During the program, selected AdTech scale-ups will be supported right across their businesses as they gain access to experts from across PwC’s TMT practice and our external network of growth specialists. Nexoya was founded in 2018, offers advertisers an AI-based SaaS platform to optimize marketing budgets and automatically distribute them across multiple channels such as Google Ads, Instagram, or Facebook. This relieves marketing teams of routine operational tasks, simplifies automated data-driven decisions, and reduces marketing costs by up to 30 percent.
Elythor und Prometheus compete for €100,000 at Hello Tomorrow Challenge
Two Swiss startups have made it to the finale of the 10th edition of the Hello Tomorrow challenge. Elythor SA, which made it to the category industry, develops innovative drone technologies for frequent, on-demand inspections of energy assets in extreme weather conditions. Their drones perform hybrid missions in complex terrains, remote locations, and marine environments. In the category of Medical Biotech and Pharmaceuticals is Prometheus Life Technologies which uses cutting-edge technology to grow organoids in space, addressing the demand for organ and tissue material for transplantation, drug development, disease modelling, and preclinical drug testing. All 80 finalists in different industries will attend the Hello Tomorrow Global Summit on March 13-14th, where they will present their solutions. This will give them exposure to a global audience and the chance to win the €100,000 grand prize.
ellexx received prize from Swiss Fintech Ladies
Fintech startup ellexx is a digital platform dedicated to financial education and empowerment, specifically targeting women and addressing the gender investment gap. The website provides comprehensive content on investing strategies, personal finance, sustainable economic practices, and social issues related to financial equality. Through engaging articles, expert columns, and accessible explanations of complex financial concepts, Ellexx aims to demystify investing, encourage women's financial participation, and challenge traditional narratives about money management. The platform covers topics ranging from ETF investments and retirement planning to broader discussions about economic gender disparities, ultimately seeking to build financial confidence and literacy among its audience. Thanks to their engaging activities, the startup has been awarded the SFTL — SwissFinTechLadies start-up prize at the World Economic Forum. The award recognizes start-ups with a sustainable and social impact.
(RAN)
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