Swiss start-up Imverse has gone bankrupt. Despite recognition from key players last spring when it launched its HoloLive Cloud, the company ahead of its time failed to find its market.
Imverse's bankruptcy was announced in the Commercial Register of the Canton of Vaud on September 19. Earlier this spring, the Swiss startup made an impression with its its HoloLive Cloud at the Mobile World Congress in Barcelona. Enabling interactive remote experiences with the intimacy and authenticity of holograms in near-reality, the solution has shown strong potential in the marketing and sales of premium brands.
Founded in 2017 by Javier Bello Ruiz and Robin Mange, the Swiss startup was built with a strong vision. Its technology has been recognized by top industry players as a leading solution in real-time volumetric video, positioning Imverse at the forefront of 3D video for future applications.
However, extended reality applications are still struggling with market acceptance and technical challenges. Development is slower than was assumed just a few years ago. The idea of integrating human presence into XR, the way Imverse wanted to implement it, is also affected by this. While the team deeply believed in the transformative potential of its voxel-based solutions, the market timing and adoption curve were not yet aligned with its offerings.
(ES)
The new Swiss Venture Capital Report was published on 26 January. It analyses 304 financing rounds closed in 2020 and includes further article such as an interview with Michael Hengartner, President of the ETH Board, and a list of Swiss "soonicorns". 
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