Pricing course – how to maximize your customers willingness to pay (EN)
Pricing is a key driver of your business growth and revenue. However, the pricing of innovative products and services is often particularly challenging.
In this pricing course, we will show you how to use the MUTUVAL® solution to design a value-based pricing model for your innovative products and services. A pricing model designed using this solution will help you attract more customers, maximize their willingness to pay and increase your profits.
The new Swiss Venture Capital Report was published on 26 January. It analyses 304 financing rounds closed in 2020 and includes further article such as an interview with Michael Hengartner, President of the ETH Board, and a list of Swiss "soonicorns". 
