Introduction to Branding & Website Design
This course provides a foundational understanding of branding and website development, focusing on building a strong brand identity and an engaging online presence. Participants will learn branding principles, website design essentials, and how to integrate tools like CRM for maximum engagement. Topics include logo design, user experience, and common reasons websites fail. It’s ideal for entrepreneurs, small business owners, and marketing professionals aiming to enhance their brand and website.
Course Overview:
This course provides a foundational understanding of branding and website development, focusing on how to build a strong brand identity and an engaging online presence. Participants will learn the key principles of branding, how to create consistent messaging, and the basics of designing a user-friendly website that aligns with their brand goals.
Key Topics Covered:
- Fundamentals of branding: logos, color schemes, Fonts, brand guidline
- Website design essentials: structure, layout, and user experience
- Why websites fails to achieve the goals?
- Integrating CRM, booking tools into website for maximum engagement
- Tools and platforms for building websites
Who Should Attend:
Entrepreneurs, small business owners, and marketing professionals looking to establish or enhance their brand identity and website.
The new Swiss Venture Capital Report was published on 26 January. It analyses 304 financing rounds closed in 2020 and includes further article such as an interview with Michael Hengartner, President of the ETH Board, and a list of Swiss "soonicorns". 
