FONGIT:Force with John Elbing
Date
11.02.2025 12:00 - 14:00
Location
FONGIT HQ, Route de la Galaise 34, 6th floor, 1228 Plan-les-Ouates
Register
Workshop description:
In this workshop, our speaker will share insights on how to build a powerful story to engage customers:
Understand the three emotional and intellectual steps that you go through when encountering a brand.
Analyze your customer and your offer from their standpoint.
Put the pieces together following a storytelling framework.
Stop talking about you!
Bio from the back of John's book:
John Elbing has a background in technology, finance, marketing,and entrepreneurship. He coaches companies and startups, specializing in storytelling. Over the years, he has combined a long list of methodologies, finally building his own: Storybuilding. He named his company Standpoint. This emphasizes how vitally important it is to take the other party’s standpoint. It is just as important to have a strong standpoint oneself.
The new Swiss Venture Capital Report was published on 26 January. It analyses 304 financing rounds closed in 2020 and includes further article such as an interview with Michael Hengartner, President of the ETH Board, and a list of Swiss "soonicorns". 
