Pricenow AG (former Skinow GmbH)

Through an ideal combination of holistic price optimization, data analysis and eCommerce, we help our customers to achieve a sustainable increase in earnings and an improvement in internal processes. The dynamic pricing platform allows skiers to decide how much they want to pay for a daily ski pass. Their offer is either accepted or rejected by our algorithm which takes several external factors into accounts such as the weather, weekday, seasonality or booking date. With its Data Analytics service, the company provides valuable knowledge for ski resorts through our Business Intelligence Dashboard. Lastly, the startup targets ski resorts' customers more specifically with Digital Online Marketing campaigns.