Meloncast AG

Annually 200 billion USD is spent on content marketing but 60% of all produced digital content is irrelevant. With the marketers success in mind, Sven Boesiger, PhD. cand. from the University of St. Gallen, and Raphaela Kurer, ex. CMO of an Insurtech startup founded Meloncast, a Spin-Off of the UniSG. The team of five, consisting of data scientists and marketing specialists, works on a SaaS solution that helps marketers optimize their content marketing and thereby reducing costs. Meloncast achieves this by providing marketers with relevant topics and automatically generated marketing messages using machine learning. Up until now, Meloncast has built a working prototype and is running POCs with five companies. There are no competitors that provide a comparable out-of-the-box solution.