Alter Ego Technologies AG

Returns are classified as top 5 challenges for Online Fashion. On average, 30% of clothes bought online are returned. Every time an article is returned, it has to be shipped back, then either ends up in a landfill (10% of the time) or has to be fixed, cleaned, and dried. These operations represent costs that can go up to billions for brands like Zara, and globally emit as much CO2 as the Netherlands. Alter Ego is enhancing online shopping experiences by providing virtual fitting room solutions to D2C brands active in e-commerce. By allowing shoppers to create their 3D avatar from one photo and digitally try on clothes, our technology displays the fit of the articles based on their body morphology, reducing the need for returns.