Newcomers – first seen at SUD

Newcomers – first seen at SUD is a startup pitching competition designed to discover Switzerland's hidden startup gems who are on a promising track and ready to be shown to the world. Selected startups in the pre or seed phase will showcase their innovation on the national stage to approach investors and receive consultation from experts and valuable market insights. The most promising startups “Catch of the Jury” will be announced at the Startup Days. They will receive an extra portion of support, e.g. mentoring, coaching, alumni group, featuring in podcast, guest at the Secret Launch 2026.

Criteria

Eligible to apply are startups that meet the following criteria:

• Promising tech startup: Your startup has an evident scaling potential in the tech sector.
• Stage: Your startup is in the pre-seed or seed phase and has been recently founded or is about to be founded.
• Track record: Your startup must have either a pre-MVP or an MVP that demonstrates a clear problem-solution fit.
• Swiss location: Your startup must be based in Switzerland or intend to establish in Switzerland.
• Full commitment: Your founders must be fully dedicated and passionate about their startup.