Google Tag Manager (Basics) - Online Training
In this online training, you’ll learn how to get the best out of Google Tag Manager (GTM) and how to connect to Google Analytics and Google Ads.
The online training includes the following topics:
• Setup Google Tag Manager account
• Administration of the account
• Setup of containers
• Important functions of containers
• Installation of codes
• Setup Universal Analytics in GTM
• Data Privacy
• Activate functions for remarketing
• General tags
• Event-Tracking-Tags for Google Analytics (for example downloads, mailto, links, ...)
• Tips
For this training, you’ll need access to a Google Analytics account.
The training will be held via Google Meet. To participate you will need internet access, a browser and headphones or speakers. A microphone is optional.
The new Swiss Venture Capital Report was published on 26 January. It analyses 304 financing rounds closed in 2020 and includes further article such as an interview with Michael Hengartner, President of the ETH Board, and a list of Swiss "soonicorns". 
