Fashion Innovation Award

Are you a cutting-edge startup or scaleup revolutionizing the world of Fashion and Luxury through the transformative potential of AI and Generative AI? Then we encourage you to present your solution to the leaders of the Luxury industry, gathered together by BALLY and including brands such as Breitling, Clinique La Prairie, Hugo Boss, Richemont, and Timex. Selected finalists of the Fashion Innovation Award will be invited to a two-day event in Switzerland, while the winners will have the opportunity to explore a proof of concept and access various exclusive benefits. What are we looking for: CATEGORY 1: GENERATIVE AI SOLUTIONS FOR SALES AND MARKETING THAT INCREASE CUSTOMER EXPERIENCE AND ENGAGEMENT Solutions that employ advanced algorithms to generate personalized and targeted content, enabling businessesto deliver tailored marketing campaigns, improve sales strategies, and create meaningful interactions with customers Visual and verbal content generation  Customized products for individual consumersat scale Personalized marketing content Customer journey personalization   Personalized Recommendations Product page content and optimization  Chatbots and Virtual Assistant Store layout and labour optimization Tailor-made personnel training for clienteling Sentiment analysis CATEGORY 2: ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING SOLUTIONS FOR THE FASHION SUPPLY CHAIN By leveraging AI and ML algorithms, these solutions enable automated demand forecasting, efficient inventory management, optimized production planning, and intelligent product recommendations Connect some/all main phases of the supply chain management: planning, design, material sourcing, production, warehouse and storage, fulfilment, retail, repairs, returns and resale Increase efficiency and efficacy in logisticsand transportation  Unleash sustainability in the supply chain  Support legal regulations management across geographies, e.g., new labelling rules, materials, etc. Improve transparency in B2B transactions Enable better demand forecasting/order entry in B2B   The finalists will have the chance to present their pitch in front of Bally’s top management, Lifestyle Tech Competence Center prestigious partners, a selection of journalists, as well as other executives from top Swiss fashion and luxury brands, such as Breitling, Clinique La Prairie, Hugo Boss, Richemont, and Timex.