Astorg, a leading Pan-European private equity firm, has signed a binding agreement to acquire a majority stake in Redslim from its Founders who will re-invest significantly in the business. Redslim provides data management services, leveraging a proprietary technology platform, and focusing on Consumer-Packaged Goods (CPG) and Consumer Healthcare (CHC) segments.
Redslim was founded in 2013 by former Market Research and IT experts. Headquartered in Switzerland with a Pan-European presence, the scale-up helps global companies transform their fragmented market data into powerful business intelligence assets for critical use cases. Redslim harmonizes and integrates data from more than 50 sources and countries globally, providing insights on commercial performance, market shares, marketing, innovation, and pricing, directly feeding client data lakes and C-level reporting.
With over 100 employees, and a proprietary data management platform, Redslim aggregates and optimizes data consumption for over 30 global organizations, including top CPG and CHC clients such as Mars, Danone, L’Oréal, or Kenvue. Redslim has been growing strongly over the past four years, with an annual rate of 30-40%.
Through this partnership, Astorg will support the Company’s growth and international expansion, collaborating closely with the Founders and the management team. The Founders - Eric Bensimon, Alberto Alcaniz, Soren Altmann and Patric Mezei - and management team are fully committed to the next phase of growth in partnership with Astorg, with plans to accelerate R&D and platform investments, scale the commercial and service teams, and drive growth beyond Europe and existing verticals.
The investment will be part of Astorg’s Mid Cap portfolio, representing the sixth portfolio company of the fund to date, and the third one in Software & Technology.
Eric Bensimon, Co-Founder and Co-CEO, Redslim, said: “At Redslim, we are passionate about clients, people, data, technology, and the challenging use-cases that our clients set out for us. Astorg combines a collaborative and entrepreneurial approach, a pragmatic mindset, and a deep understanding of our industry, all of which allowed us to foster a trusted relationship and to align on a common vision for Redslim’s future growth and development.”
Lionel de Posson, Partner and Co-Head of Astorg Mid-Cap, concluded: “Redslim is exactly the type of business Astorg likes to partner with: it is undeniably a global B2B niche champion, with strong growth and innovation momentum, and an ambitious leadership team. Our deep experience in software and technology, paired with our entrepreneurial culture will be key to successfully accompany Redslim towards new exciting milestones for the benefit of its clients, employees, and all its stakeholders.”
(Press release / SK)
Picture: everythingpossible / Fotolia
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The new Swiss Venture Capital Report was published on 26 January. It analyses 304 financing rounds closed in 2020 and includes further article such as an interview with Michael Hengartner, President of the ETH Board, and a list of Swiss "soonicorns". 
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