Web Analysis with Google Analytics (Basics) - Online Training
For the qualified development of a website you need an insight into the key figures. Google Analytics is a free website tool with which you can analyze parameters such as visitor numbers and sources, key figures of campaigns, bounce rates, contact evaluation and sales by target regions. This information will not only help you to further optimize your website but also develop, control and optimize further business goals and strategies.
The online training includes the following topics:
• Important figures regarding the website
• Conversion Tracking
• Funnel navigation
• Reporting
• User efficiency
• Website Overlay
• Event tracking
• Legal aspects
The training will be held via Google Meet. To participate you will need internet access, a browser and headphones or speakers. A microphone is optional.
The new Swiss Venture Capital Report was published on 26 January. It analyses 304 financing rounds closed in 2020 and includes further article such as an interview with Michael Hengartner, President of the ETH Board, and a list of Swiss "soonicorns". 
